Veolia Launches Disposable Coffee Cup Recycling Scheme
After trials supported by some of the major coffee shop chains, Violia is launching a national disposable coffee cup recycling service.
With over 80% of customers purchasing takeaway hot drinks reportedly still using disposable cups, Veolia said its scheme "aims to collect takeaway cups as soon as the consumer has finished their drink to reduce cup contamination and increase recycling rates".
YouGov research has shown that an impressive 88% of consumers would use a purpose-built bin to make sure their cup was recycled. Nearly half would hold on to their cup for longer if they would be passing a purpose-built bin. Almost a quarter would go out of their way to use one. Because of this Veolia are calling for more disposal locations, such as stations, university campuses and offices.
Senior Executive VP at Veolia UK & Ireland, Estelle Brachlianoff, said: “Over the last six months a lot of activities have been taking place with our customers, such as Costa and Starbucks, to overcome our biggest challenge – contamination in the cups. As a result, we’ve worked on a solution that will separate the cup from the general waste stream as soon as the customer has enjoyed their drink".
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